Benvenuti to increase network to boost sales

Thus, business could amount to €12 million by the end of the year, compared to €9.1 mln last year. In 2007, annual growth stood at 48 percent. “We believe that the increase in turnover and profit was due to several factors: first, the expansion of the store network by six new units, increased brand awareness on the entire market, and the adjustment of Benvenuti products to market demand and needs,” the company’s PR Manager, Miruna Dumitrescu, told Business Standard.

The Benvenuti chain currently includes 26 locations countrywide. The company plans to open four further stores by the end of the year, in the cities of Bucharest, Deva, Arad, and Iasi, with the investment worth some €200,000-260,000 per store.

The company’s main competitors are Leonardo, Musette and Il Passo.