The company official also said that business in a stable economic period can be planned long-term, and this means that responsibilities can be delegated more easily, for subsequent evaluation of results. “In this period of economic instability, I am much more involved in decision-making, even minor ones, which have an impact on costs. As such, the speed with which these decisions are made is much more rapid,” according to a declaration for Business Standard by Jegen.
As an example of how he organizes his time in the current context, real,- Managing Director allocates some 70 percent of his time to sales, promotions, prices, product ranges, and 80 percent to cost control.
“While the issue of costs is very important in this economic environment, I do not think that I should focus only on costs, because, in the end, this preoccupation alone will not ensure success. Of course, one must be competitive, and for this it is necessary to have excellent control over costs, but our activity objective is to sell – this is what we must focus on, because if we do not have sales, there is no point in have low costs,” added Jegen.
The real,- network presently has 21 stores, and plans another four this year. Its direct main competitors on the local market are Carrefour, Cora, Auchan, Kaufland and Pic.
